Since its launch in 1999, the BlackBerry has undergone some pretty substantial design shifts. As Time Magazine put it in 2002, “We remember the BlackBerry when it was a popular beeper-size, mini-keyboard-equipped pager that allowed users to send and receive email wirelessly almost anywhere. Two years ago, it grew a bigger screen for Web browsing and appointment booking. Finally, last week, the BlackBerry PDA 5810 sprouted a cell phone. Now it’s all grown up.” The first PDA to integrate cell phone functionality (earpiece and microphone) into the device itself (the 5810 required a headset) and the first BlackBerry that was actually blue, the 6210 is the archetypal ‘CrackBerry’; quickly emerging as the business standard and a loathed/loved social phenomenon.