The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900’s. Over a century of stories, themes, and iconography, influenced this comprehensive rebrand which included brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, brand guidelines and launch video.
To watch the brand video and to see more info visit brand.olympic.ca
Comments
JustinJune 13, 2011
This could end up replacing the Montréal designs as my personal favourite. Fantastic work all around.
ConstanceJune 17, 2011
That might be pushing it just a tad, Justin, but I do agree – this work is really terrific.
lauraJune 20, 2011
Hello,
Is it possible to buy this book somewhere, on a web site ?
Thanks for your answer.
Laura
Justin JordanSeptember 19, 2012
Oh these videos were great. Couldn’t stop laughing. The eyeglasses were great.