Cooper, one of the great names of hockey equipment, did not manage to survive the big push and mainstreaming of the market. If you would have told anyone, ten years ago, that Reebok and Nike would own the market, they would have laughed at you. No one is laughing now! I wonder what went wrong, how could this happen? Canadian manufacturers owned this game and now the major players (Cooper, Bauer, Sherwood) are gone, replaced by mega brands that have no tie or history to the game. Branders and designers, here is a challenge…Cooper, how would we bring it back?