Client

SSENSE

Category

Fashion

Date
2020

I'M SORRY BY PETRA COLLINS

Petra Collins, artist and fashion world muse, steps into the creative director’s seat with the launch of I’m Sorry by Petra Collins, an SSENSE exclusive collaboration. The Toronto-born, NYC-based artist has been at the forefront of a new wave of millennial directed feminism, capturing the awkward beauty of early womanhood through her dreamy, pastel-tinted photographs. Since the early 2010s, Collins has worked to create a safe space for girls, encouraging them to express their vulnerability, sensitivity, and sexuality both on and off camera. A sartorial translation of her photographic vision, I'm Sorry by Petra Collins captures the interiority of girlhood with sincerity and wit. Matching sweatsuit and pj sets, satin slip dresses, and bodysuits feature sassy graphics and playful colorways. The collaboration speaks to a nostalgic female adolescence with designs reminiscent of the poster-plastered walls of a teenage bedroom or a mid-2000s Myspace page. These are the clothes you might wear when rolling around in bed with your besties, all the while casually defining a new wave of authentic female self-expression.

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