Le Croco was started in Quebec by Sandy Tvrdik, Bill Fletcher and a group of Czechoslovakian ex-pats who lived in and around Montreal. Perhaps some of them were machinists at Air Canada. They took their unique name and logo from the legend of the Brno Dragon, a monster that terrorized people who lived along the River Svratka in Brno until it was slain at around the time of the Battle of Hastings.