These crafted wines were originally intended to be released with owner John Howard’s name on the label. When Howard was accused of being yet another “megalomaniac,” the appellation stuck. And so, the wine collection was issued with bottles boasting unusually egocentric monikers such as: Eccentric Savagnin, Contrarian Sauvignon Blanc, Narcissist Riesling, Pink Slip Pinot Noir Rose, SonOfaBitch Pinot Noir, Bravado Cabernet Sauvignon, Vainglorious Cabernet Merlot, Coldhearted Cabernet Franc Icewine, My Way Chardonnay and Bigmouth Merlot.