Ad agency BBDO have created an interactive poster campaign for Pepsi to attract Canada’s bored subway users. The campaign consists of a subway poster that has a fully functional headphone jack embedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters playing 12 different tracks running in Toronto and Vancouver. When you go to the website, you’re asked for an access pin, which you can get under the label of a Pepsi and then download the tunes off the site to play in your own time. It’s almost evil. – Cherryflava