Wallpaper manufacture has always felt like a tough business. Managing illustrators and designers (which can be tough) and trying to stay relevant to what customers want and desire is such a balance act. This company is going for it and has produced some fantastic work and clients are lining up for the results. They have created considerable buzz and are one of the new wave of Canadian design outlets, like Made, the Gladstone and Motherbrand and more, that are not scared to try to do something fresh and inventive. In the process Roll Out did something really fantastic, brought wallpaper back and made it cool again.