Roots and Douglas Coupland have joined forces to create a line of clothing. The concept expresses Coupland’s interest in the electronic pioneering of Canada (mediums like TV and Radio brought the massive country together), and weaves this imagery onto Roots supplied items like t-shirts, and a special edition leather jacket. The entire collection is a bit of a test for Roots, who have not worked with outside creatives to create items before. Coupland has become a Canadian identity laboratory, exploring the topic through books, tv, art and now fashion. Visit Roots x Douglas Coupland Launch Video.