Games & Toys


In its 60th year, the brand is honouring the largest lineup of global female role models and taking the next step to close the Dream Gap by donating to like-minded organizations aimed at leveling the playing field for girls through the Mattel Children’s Foundation. “Research* has shown that starting at age five, girls start doubting their potential, this is the Dream Gap,” says Lisa Perry, Brand Manager, Mattel Canada Inc. “And as the original girl empowerment brand we are working to help close it.” This year, Olympic champion Tessa Virtue joins the ranks of inspirational women globally who are honoured with a one-of-a-kind doll created in their likeness as part of the Barbie Shero Dolls collection. Tessa also takes on the role of Dream Gap Ambassador where she’ll show girls that through hard work, dedication and focus you can make any dream a reality.


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