The Tim Biebs capsule may very well be an effort to inject Tim Hortons into the hearts of America (the pieces are only available in the American stores). A logo mashing up the two names appears on beanies, fanny packs, and tote bags all priced at $30 a piece, a second wave of food products including coffee and timbits. From a design perspective, the goods are all fine and well — but the question remains, who is this all for? Raw and razor thin marketing.

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