Toronto’s Pearson Airport was under construction for years (is it still?) and now it has a renovated identity. The graphic identity and website are the first of many elements being rolled out which include new guest services, new retail outlets, and events and entertainment among others. “The logo’s multiple, vibrant colours represent the cultural diversity of Toronto and the world we provide access to. Together, the lines create a human figure that is embracing and reaching out to the world,” says Pamela Griffith-Jones, Chief Marketing and Commercial Officer for the Greater Toronto Airports Authority. “For You. The World” puts our customers at the centre of it all, conveying our commitment to being the ultimate host while reminding them of our global reach.”