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World Society for the Protection of Animals

“The Toronto office of the World Society for the Protection of Animals (WSPA) launched an education campaign to raise awareness of the cruelty to animals inherent in blood sports such as bullfighting, bear baiting, cockfighting etc”.
The posters are well thought out conceptually, and work effectively to bring the viewer into the content and provoke reaction. The old-style circus graphics pull people into the campaign and the content shocks us into rethinking how we treat animals. Very creative problem solving!
\[Click to learn more about the awareness campaign.]\(http://http://exoticfights.com/theactionpage.html<br />
http://exoticfights.com/)  
[Click to head to the online part of the campaign.](http://exoticfights.com/) 


TBWA Toronto

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WSPA “Exotic Fights” Campaign

<p>“The Toronto office of the World Society for the Protection of Animals (WSPA) launched an education campaign to raise awareness of the cruelty to animals inherent in blood sports such as bullfighting, bear baiting, cockfighting etc”.
The posters are well thought out conceptually, and work effectively to bring the viewer into the content and provoke reaction. The old-style circus graphics pull people into the campaign and the content shocks us into rethinking how we treat animals. Very creative problem solving!
[Click to learn more about the awareness campaign.](http://http://exoticfights.com/theactionpage.html<br/>
http://exoticfights.com/)<br/>
<style data-emotion="css 11ei5o9">.css-11ei5o9{-webkit-text-decoration:none;text-decoration:none;color:inherit;background:linear-gradient(90deg, #1976d2, #1976d2),linear-gradient(90deg, rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54));-webkit-background-position:100% 100%,0 100%;background-position:100% 100%,0 100%;background-repeat:no-repeat;-webkit-background-size:100% 2px,0 2px;background-size:100% 2px,0 2px;padding-bottom:2px;padding-right:0px;margin-right:8px;-webkit-transition:background-size .4s;transition:background-size .4s;-webkit-text-decoration:none;text-decoration:none;}.css-11ei5o9:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-11ei5o9:hover{-webkit-background-size:0 2px,100% 2px!important;background-size:0 2px,100% 2px!important;-webkit-text-decoration:none;text-decoration:none;display:block-inline;color:rgba(0, 0, 0, 0.6);}</style><style data-emotion="css gqgji0">.css-gqgji0{margin:0;font:inherit;color:inherit;-webkit-text-decoration:none;text-decoration:none;color:inherit;background:linear-gradient(90deg, #1976d2, #1976d2),linear-gradient(90deg, rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54), rgba(0, 0, 0, 0.54));-webkit-background-position:100% 100%,0 100%;background-position:100% 100%,0 100%;background-repeat:no-repeat;-webkit-background-size:100% 2px,0 2px;background-size:100% 2px,0 2px;padding-bottom:2px;padding-right:0px;margin-right:8px;-webkit-transition:background-size .4s;transition:background-size .4s;-webkit-text-decoration:none;text-decoration:none;}.css-gqgji0:hover{-webkit-text-decoration:underline;text-decoration:underline;}.css-gqgji0:hover{-webkit-background-size:0 2px,100% 2px!important;background-size:0 2px,100% 2px!important;-webkit-text-decoration:none;text-decoration:none;display:block-inline;color:rgba(0, 0, 0, 0.6);}</style><a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-gqgji0" rel="noopener" href="http://exoticfights.com/" target="_blank">Click to head to the online part of the campaign.</a></p>

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